I’ve fixed 3 struggling 7-figure Education brands.

Aazar Shad @Aazarshad Mar 12, 2025

I’ve fixed 3 struggling 7-figure Education brands. It’s easy.

Here are the 15 insights that actually work:

(+ real examples and tactics)

BACKGROUND:

Education brands struggle despite their amazing product.

Common problems:
→ Trust barriers
→ Low show up rate
→ Unqualified leads
→ Seasonality
→ Bad creatives
→ Competitive market
→ No unique secret sauce
→ Overspending per lead
→ No structured approach
→ Cancellation after first month
→ Rising CAC & lead cost

Success requires precision.
Every marketing dollar counts.
Here's what works from first click to last:

ADVERTISING INSIGHTS:

1. Transformation Stories
↳ Show real student outcomes
↳ Feature before/after results
↳ Let graduates tell their stories

2. User-Generated Content
↳ Student testimonials outperform polished ads
↳ Raw, authentic footage converts better
↳ Capture genuine learning moments

3. Text-Heavy Creative
↳ Clear copy drives action
↳ Promise specific outcomes
↳ Include social proof

4. Smart Targeting
↳ Focus on age-specific segments
↳ Test iOS vs Android performance
↳ Build quality lookalike audiences

5. Influencer Partnerships
↳ Collaborate with subject experts
↳ Aim for 500K+ following
↳ Mix organic + paid content

CONVERSION OPTIMIZATION:

6. Price-Based Strategy
↳ Under $100: Focus on immediate sales
↳ Over $100: Extended education funnel

7. Trust Building
↳ Add founder's story
↳ Share company mission
↳ Display team credentials

8. Clear Product Pages
↳ Outline complete curriculum
↳ Show learning outcomes
↳ Include time commitments

9. Qualification Process
↳ Define ideal student profile
↳ List who should not enroll
↳ Set clear expectations

10. Social Proof
↳ Feature graduate success stories
↳ Show employer partnerships
↳ Display industry recognition

GROWTH TACTICS:

11. Premium Onboarding
↳ Send welcome packages
↳ Host kickoff events
↳ Create student communities

12. Value Stacking
↳ Offer bonus courses
↳ Include mentorship
↳ Add live sessions

13. Product Extension
↳ Create complementary courses
↳ Build learning pathways
↳ Develop premium tiers

14. Market Validation
↳ Test organic demand first
↳ Gather student feedback
↳ Optimize before scaling ads

15. Student Experience
↳ Focus on completion rates
↳ Build engagement systems
↳ Celebrate student wins

If you want to dive deeper into my insights, like & comment below "education" I'll share my full guide.